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Refrigerated Keynote Sessions

Featured cybersecurity keynote for the TCA Refrigerated Meeting, held July 14–16, 2021 in Albuquerque.

Keynote Speaker

Ben Barnes

Vice President of IT Services / Chief Information Security Officer — McLeod Software

Topic: Cybercriminal Evolution and Ransomware Defense Strategies

This session addressed how cybercriminals continually evolve their tactics and what truckload fleets can do to protect themselves against malware and ransomware threats. Attendees gained practical insight into hardening IT infrastructure and building a security-aware culture across their operations.

About the Refrigerated Meeting

The TCA Refrigerated Meeting convened July 14–16, 2021 in Albuquerque, bringing together refrigerated transport professionals for education, networking, and industry collaboration. Sessions covered cybersecurity, operational best practices, and emerging trends in temperature-controlled trucking.

Sponsors included Thermo King, Carrier Transicold, Vanguard Trucking, McLeod Software, Coretex, Hendrickson, PLM, and Utility Trailer Manufacturing Co.

The exhibitor experience at Truckload Events is built around meaningful connections between technology providers, service suppliers, and the carriers who depend on them. From the moment exhibitors step onto the show floor, they are positioned to engage with decision-makers from truckload fleets across North America. The events are designed to foster genuine conversations rather than passive booth traffic, giving exhibitors the opportunity to demonstrate their solutions in an environment where attendees are actively seeking answers to real operational challenges. Whether showcasing the latest in transportation management software, safety technology, or driver recruiting tools, exhibitors find an audience that is engaged, informed, and ready to explore partnerships that drive measurable results for their businesses.

Attendees at Truckload Events represent a broad cross-section of the truckload industry, including executives, operations leaders, safety professionals, and technology officers from fleets of every size. This diversity means exhibitors can connect with both established carriers and emerging companies looking to modernize their operations. The events are organized in partnership with the Truckload Carriers Association, which brings a level of credibility and industry alignment that resonates with attendees. Exhibitors benefit from this trusted association, gaining access to a community that values collaboration and shared progress. The result is a productive atmosphere where exhibitors can build lasting relationships, gather valuable feedback on their offerings, and position their brands as essential partners in the evolving truckload landscape.

Beyond the exhibit hall, Truckload Events offer exhibitors a range of opportunities to deepen their engagement with the industry. Educational sessions, keynote presentations, and networking functions create additional touchpoints where exhibitors can interact with attendees in more relaxed and conversational settings. These moments often prove to be just as valuable as time spent at the booth, allowing for richer discussions about industry trends, regulatory shifts, and emerging technologies. Exhibitors who participate fully in the event experience often find that their presence extends well beyond the show dates, as the relationships they build translate into ongoing conversations and future business. For companies looking to establish or strengthen their footprint in the truckload sector, these events represent a strategic investment in long-term growth.